We tailor all our work to suit the individual business. However, there will always be 2 strands to the work we do…

• Systems: Each club presents a different field of play. Different staff, different members, different owners, different business needs, different facilities, different community. Hence, our total belief that there is no one-size fits all retention solution. Therefore, we help clubs to establish practical and realistic service systems using their existing IT systems and staffing levels. We’ll not tell you to spend tens of thousands of pounds on a clever IT system or that you need to recruit 2 new fitness instructors, but will help you to use your existing systems and staffing in the most intelligent way. We take a pragmatic approach to developing retention strategies that really work for your business.
  
  
• Soft Skills: Applying principles learned from detailed research into applied psychology and health behaviour change we’ll help your managers, sales staff and/or fitness professionals to work with each other and their clients in a considered way. We know from years of research and practice in the health and fitness arena that a person who is confident, feels in control, and supported by other people has a better quality of exercise motivation. So, we’ll share the secrets behind helping exercisers build confidence, some tools and techniques for enhancing motivation to change behaviors , and enable your staff to provide the kind of support that will increase the likelihood of membership succeeding.